Players will be able to create custom rosters, gameplay sliders and playbooks, and then upload them to Madden Share for other users to check out. Some of these features have been in Madden before, but only for individual users; there hasn't been a place within the game to download other people's creations. Plus, Madden 25 will allow players to take custom playbooks into their Connected Franchises for the first time. Custom playbook creators will have the ability to mix and match playbooks from a number of NFL teams to suit their individual play style.
Madden Share will also allow content consumers to rate content, so the cream will rise to the top in a "featured" section. In addition, Tiburon will periodically provide its own created playbooks, and the hub will also make room for sponsored content.
The developer blog focused specifically on the Xbox 360 and PlayStation 3 versions of Madden NFL 25, which will be released Aug. 27, but the game is also set to be a launch title on Xbox One and PlayStation 4. Tiburon has said that the next-generation versions will include all the content in the current-generation games with additional features.