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ESRB will extend privacy certification services to mobile developers

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The Entertainment Software Rating Board will extend its ESRB Privacy Certified program to mobile developers, the organization announced today.

The program offers a suite of privacy services to game and app developers, such as making sure content meets the requirements of the recently updated Children's Online Privacy Protection Act. ESRB also provides privacy risk assessments tailored to individual companies, guidance on writing privacy disclosures and developing privacy policies and ongoing monitoring and reporting of applications' compliance.

"Privacy protection is an imperative for companies of all sizes, especially when kids are involved," said ESRB Privacy Certified vice president Dona Fraser in a press statement. "But achieving compliance with requirements like COPPA can be complicated, particularly for rapidly evolving platforms like mobile."

"ESRB's privacy program is an extension of our mission to help consumers make informed choices about the games they and their families enjoy," added ESRB president Patricia Vance. "Our unique expertise in interactive digital media offers tremendous value to companies that are grappling with implementing responsible and transparent privacy properties."