Laura Miele, EA Games' senior vice president of marketing, was named one of Ad Age's 2013 Women to Watch because of her work with analytics, forecasting and customer feedback, according to Ad Age's profile.
Ad Age touts Miele's work on the "powerful forecasting, analytics and consumer feedback systems and processes" that, for example, were responsible for Dead Space 3's co-op mode. EA's Battlefield, Need For Speed, Dead Space and Command and Conquer franchises also fall under the EA Games label.
"The good news is more people are playing games today than ever before. The challenge is the business model is going in so many different directions," she said.
The annual Women to Watch list profiles those who "have accomplished much and are facing fresh challenges that make them worth your attention." Ad Age also profiled women from other companies including CNN, Facebook, Target and YouTube. You can check out the rest on Ad Age's Women to Watch class of 2013 website.