Earlier this spring Burger King launched a device in Puerto Rico for the intrepid multitaskers: a device that holds a burger so you can eat and do other things at the same time.
The device is a feedbag for the modern age, a way to make sure you get the nutrients you need during those marathon gaming sessions. It holds the burger in front of your mouth and frees up your hands to do other things, much the same way a harmonica holder allows a musician to strum and toot simultaneously.
The device looks like it could hold other similarly-shaped sandwiches and foods if burgers aren't your thing, but soups and salads may be a little harder to finagle. Although the gamer at the 1:09 mark looks like he's enjoying himself.
Check out the music video above, which launched with the device in May, and be jealous of Puerto Rico's Burger King-goers.