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Amazon store arrives for indie games

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Amazon today launched a storefront dedicated to indie games, along with a raft of promotional deals.

The Indie Games Store is a new category nested in the Digital Video Games Store. It features the likes of Don't Starve, FTL and The Bridge.

In an Amazon blog post, technical evangelist Peter Heinrich explained that the initiative is designed to "specifically help indie game developers with promoting their PC, Mac, and browser-based games while helping gamers discover a large and growing selection of innovative indie games."

He added, "Powerhouse game studios don't hold a monopoly on inventiveness or creativity, and some of the best games of all time were created on a shoestring by two or three people with a shared vision. It's hard to get noticed, though. If you're an indie game developer, it's usually a headache to get your game in front of people, both gamers and reviewers. Amazon recognizes this."

A selection of ‘Indie Bundles' are being offered now through July 23, made up of five, six or 10 games each, priced at $9.99. A Double Fine bundle, for example, features Brutal Legend, Costume Quest, Iron Brigade, Psychonauts, Stacking and The Cave.