Surprise Attack Games breaks new ground as Australia's first indie publisher

Australian marketing consultancy firm, Surprise Attack, has mutated to become Australia's first independent games label, the company announced today, revealing its first three titles for distribution — Particulars, Wolfdozer and Burden.

As a publisher, Surprise Attack Games will distribute and market games across all platforms: Windows PC, Mac, Linux, mobile, tablet, console and browser. It will also assist Australian independent developers with securing funding and resources.

The trio of debut titles include Sydney-based See Through Studios' arcade-puzzle game, Particulars, which you can check out in the video below. The game will launch on iOS devices, Windows PC and is currently on Steam Greenlight. Melbourne-based Anomalous Interactive offers iOS survival-destruction title, a Three Little Pigs meets original Grand Theft Auto mash-up, called Wolfdozer. Burden is a tower defense game, developed by Melbourne studio Pixel Pickle Games, where players must protect their colossus and cargo from waves of enemies. Burden will see a release on Windows PC, Mac, iOS and Ubuntu.

"Our vision for Surprise Attack Games is to build a new kind of publisher, inspired by the indie record labels I loved growing up in the 80s and 90s," Surprise Attack founder and managing director, Chris Wright, said in a statement. "Those labels weren't some separate corporate entity that came in at the end to handle the commercial stuff, they were an integral part of their local creative communities and they helped lift up those communities as a result. That's our goal, too; ultimate success for us is to be part of tomorrow's superstars of game development reaching their potential."

PAX Australia attendees can check out Particulars, Wolfdozer and Burden at the Surprise Attack Games booth. A panel discussion about innovation in games, featuring Wright and See Through Studios' Paul Sztajer will take place during PAX on July 19, 2:30 p.m. AEST. PAX Australia runs from July 19-21 where Polygon will be in attendance.