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Mercs Minis changes Myth board game logo after receiving EA cease-and-desist

Mercs Miniatures, creator of the Kickstarted board game Myth, tweaked the game's logo after receiving a cease-and-desist letter from Electronic Arts, the company said in a Kickstarter update today.

Mercs Minis said it received a cease-and-desist letter from EA June 21 regarding the board game's logo, and that its own legal counsel advised changing the logo because EA appears to have "legal rights to the use of flames on letters, numbers, and symbols." According to Mercs Minis' lawyer, a court might decide that brand confusion could result because of the "close proximity" between board games and video games.

In response, the company removed the flame from above the Y in Myth; you can see the altered logo below. According to Mercs Minis, the change forced the company to push back the printing of certain pieces of the board game, although the expectation is that the game will still ship to Kickstarter backers in January 2014. On the bright side, said Mercs Minis, "Nothing with the Myth logo has been approved for production," which means that the company won't have to throw out anything that has already been printed.

The potential brand confusion seems to be related to the logo for Mythic Entertainment, EA's Fairfax, Va.-based subsidiary, which develops online role-playing games such as Dark Age of Camelot, Warhammer Online: Age of Reckoning and Ultima Online. You can see the studio's old and new logos on the right and left, respectively, in the bottom half of the image above.

Mercs Minis publishes the board game Mercs and launched a Kickstarter campaign for Myth in late March, asking for $40,000. The funding drive concluded in late April with more than $926,000, over 2,300 percent of its initial goal.

We've reached out to EA for comment, and will update this article with any information we receive.


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