Electronic Arts participated in the San Francisco Pride Parade for the second straight year this past weekend, and in a post on the company's Beat blog, two employees recounted the experience and its historical significance.
Steve Cattich and Brian Hupp, two of the people who organized EA's parade presence, said they spent a few months planning for the parade, a period that included ordering T-shirts and readying giveaways. They pointed out that they did not know this year's Pride Parade would be a particularly festive one, celebrating two landmark Supreme Court decisions for the LGBT community last week: one that ruled the Defense of Marriage Act unconstitutional and another that paved the way for same-sex marriage to resume in California.
EA brought a group of more than 120 people to the parade, including chief operating officer Peter Moore (seen above the E in "pride" in the photo above), along with a bus that followed them as they marched.
"Walking down the route this year, you could really feel the happiness and excitement emanating in waves from the crowd of 1.2 million charged-up people," said Cattich and Hupp. "It was great to walk again in this year’s parade in San Francisco — this city really knows how to celebrate Pride and diversity and bring people together from all walks of life!"
EA's Pride Parade presence was another notable element of the company's continued push to advocate for LGBT individuals, an initiative it focused on during a conference called Full Spectrum that was held in New York this past March. The San Francisco Pride Parade capped off LGBT Pride Month in June, as well as EA's efforts to celebrate the occasion.