World of Warcraft to sell experience buff and more in confirmed in-game store

The studio already offers in-game items in the Pet Store, but it exists outside of the game; the company wants to add a full store within the game for players’ convenience, according to Bashiok.

“We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that’s our long-term goal for the system, though there’s quite a bit of work involved in retrofitting those existing items into the new system,” explained Bashiok.

Blizzard plans to test microtransactions that it says players have asked for, including an experience buff for the leveling process and an alternate method of obtaining Lesser Charms of Good Fortune. “We’ve had a lot of requests from players in different regions for convenience-oriented items such as these,” said Bashiok.

The studio will initially try out the paid items in the game’s public test realm in Asian regions. A World of Warcraft community manager said last week that Blizzard was “exploring” adding an in-game store to the long-running MMO, after players discovered an experience-boosting spell on the game’s public test server that referenced an in-game store.