Activision selling dog tags to raise funds for Call of Duty Endowment

Activision will sell limited edition dog tags at participating retailers alongside Call of Duty: Ghosts, the full purchase price of which will be donated to the Call of Duty Endowment, it was announced at the game's multiplayer reveal event today.

The dog tags, shown in the picture above, will cost $4.99 and will arrive in stores Nov. 5, the same day as Call of Duty: Ghosts. Every single cent of the proceeds will be given directly to the endowment, according to Activision's Eric Hirshberg, an initiative designed to help returning veterans to find stable jobs after the end of their military service. Activision has given $10 million to date to the endowment, Hirshberg said.