Report: Sony strikes deal for online TV service, coming to PlayStation

Sony has inked a "preliminary agreement" with Viacom to bring its cable channels — MTV, Comedy Central, Nickelodeon and more — to a planned internet-based TV service for PlayStation, Bravia and other devices, according to a report from The Wall Street Journal.

Sony's online TV service plans reportedly include streaming programming from cable channels and providing on-demand content. According to WSJ, the service is aiming to launch later this year and will initially be available on an unspecified PlayStation console and Bravia HDTVs.

Variety reported earlier this year that Sony was looking to strike deals with at least two major content providers for an online TV service for a 2013 launch.

At E3 2013, CEO of Sony Pictures Entertainment Michael Lynton said the company's entertainment division planned to bring its content to PlayStation 4.

"Sony Pictures will do everything in our power to drive the success of the PlayStation 4 by developing programming with gamers in mind and providing access to incredible content," he said. Sony's Music Unlimited and Video Unlimited offerings are planned to hit the next-gen console at launch.

The PlayStation 4 is slated to arrive sometime in the fourth quarter.