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Ouya gives early adopters store credit as apology for shipping late, missing controllers

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In a mea culpa to Ouya's early adopters, the company is handing out store credit to owners of the Android-powered console in an attempt to dull the platform's growing pains (late shipments, missing controllers and other delays).

In an email to customers, Ouya CEO Julie Uhrman addresses those who have had "any kind of less-than-Ouya experience" and apologizes to them to the tune of $13.37 in store credit that can be used toward a purchase on the console's Discover store.

"It wasn't OK that some of you — our most loyal supporters — didn't get your Ouya until after it was on store shelves," Uhrman wrote. "Others had an issue with our still-new customer service. Despite your frustrations, you've played on, putting up with our bumps and bugs as we work to get better every day.

"That being the case, we want to do more than tell you how much we appreciate you — we want to show it."

Uhrman calls the gesture a "first step" in winning back customers' love. At the very least, it will likely spur an increase in the number of game's purchased by Ouya owners.