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Microsoft recently rebranded the Xbox Live Marketplace — the online store is now called the Xbox Games Store in the U.K., while in the U.S. it's simply called Xbox Games.
You can see the new name on the websites for the U.S. and U.K. stores.
The switch brings the Xbox digital store in line with Microsoft's other digital marketplaces, such as the Xbox Video Store, Xbox Music Store and Windows Store. Earlier this week, Microsoft provided an Xbox 360 update that turned Microsoft Points into real money, which has been used for a while on the company's other online stores.
We've reached out to Microsoft for more details on the rebranding, and will update this article with any information we receive.