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Sony to share details on free-to-play SingStar reboot at F2P Summit

Sony will share more details on the free-to-play reboot of competitive karaoke title SingStar at the F2P Summit next month, the company announced today.

Dave Ranyard, director of Sony's London Studio, will discuss how the brand is being rebuilt from scratch in his presentation, "Rebooting SingStar as a Free to Play Game." The talk will share how Sony adapted the SingStar reboot based on feedback from the title's launch as a free-to-play PlayStation 3 app last fall.

"Many of the best [free-to-play] experiences are built and designed from the ground up with F2P in mind from the start," Raynard said in a press statement. "Game and app stores are littered with the ghosts of games where F2P is a bolt-on. But what do you do if you have a strong game experience which you truly believe could become a great F2P game?"

In his F2P Summit session, Raynard plans to discuss how Sony is changing SingStar from a "traditional disc based game to a digital F2P game" for PS3.

"Phase 1 was to launch SingStar as an app pinned to the PS3's cross media bar last October," he said. "Phase 2 is a complete redesign and overhaul of the whole game structure and UI for the digital and F2P age, which is due for release later this year."

The 2013 F2P Summit will take place at RichMix in Shoreditch, London on Thursday, Oct. 10. Those interested in attending can register here.

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