Electronic Arts is branching out from its current collection of sequels by developing six to eight new franchises, EA Games chief Patrick Soderlund told MCV.
Soderland referenced Mirror's Edge 2 and Star Wars Battlefront as examples that the company is still willing to take risks on new material despite the strong focus maintaining successful franchises.
"We are working on a new Mirror's Edge game, and although that's not a new IP, it is a revival done in a new way. We are developing Star Wars Battlefront, which to us is a new IP, even though it isn't technically," he said.
"We have six to eight completely new IPs in the works. The day we stop making new IP is when we go onto life support. We need to incubate new ideas and push creative boundaries."
Soderland didn't offer any clues to what these new IP could be. The firm is, however, publishing Titanfall slated to launch Spring 2014 for Xbox 360, Xbox One and Windows PC.