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EA appoints Matthew Bromberg head of BioWare label

Electronic Arts has appointed general manager of BioWare Austin, Matthew Bromberg, as group general manager of its BioWare label, Venture Beat reports.

BioWare was founded in February 1995 by doctors Ray Muzyka, Greg Zeschuk and Augustine Yip. Covering major EA franchises, including Mass Effect and Dragon Age, the BioWare label also includes licensed free-to-play role-playing game Star Wars: The Old Republic. Co-founders Muzyka and Zeschuk announced their retirement from the studio and the games industry in September of last year, leaving leadership of the BioWare label open until Bromberg's recent appointment.

Bromberg — who joined EA in 2012, previously CEO and president of Major League Gaming — will remain head of BioWare Austin, while Jeff Hickman will become the new general manager of the studio. With his new role, Bromberg will take on BioWare Canada in Edmonton and Montreal, headed by Aaryn Flynn. He will also oversee the LA-based Victory studio and Redwood City-located Waystone Studio, both Californian studios fronted by Jon Van Caneghem. All studio heads will report to Bromberg.