The head of creative content at London's Tate Gallery is embracing technology — including video games — to introduce the public to the museum's art.
"We wanted ways to use technology to increase our audience reach and new ways to connect people with art," Jane Burton told Reuters.
As such, one of four finalists for the Tate IK Prize, TateCraft, proposes recreating the gallery in Minecraft and allow players to explore and interact with the virtual museum and its exhibits. You can see Adam Clarke's proposal, which he said is "all about bringing fine art to the computer-game-playing public," in the video above.
Chose by a jury of six that includes Wikipedia founder Jimmy Wales, the other Tate IK Prize project finalists include robots that would roam the gallery at night, interactive videos and stories told through social media. You can see each pitch at the IK Prize official site. The winner will be announced Feb. 6 and receive a budget of £60,000 (about $98,808) for the project.