TCL Corp., a Chinese electronic manufacturer, is getting in to the video game business later this year, China Daily reports.
The multinational company, whose name is an acronym for The Creative Life, was founded in 1981 and sells electronics equipment including appliances, mobile phones and television sets. Its foray into the video game console business will be an attempt to expand its entertainment offerings.
"Entertainment will be the biggest focus for us in 2014," said Hao Yi, president of TCL subsidiary TCL Multimedia Technology Holdings Ltd.
China had a longstanding ban on game consoles when reports began circulating early last year that the government was reconsidering the prohibition. By September, a free trade zone established in Shanghai began to allow console sales. Just this month, China's Ministry of Culture hinted at changes that would end the decade-plus ban.