GoPro, a manufacturer of action cameras, and Microsoft are bringing the GoPro Channel app to Xbox 360 and Xbox One by the end of the summer, the companies announced this week.
As Polygon reported during CES 2014, the GoPro Channel app on both consoles will provide users with a curated stream of content filmed with GoPro cameras, such as the incredible and incredibly adorable "Lion Hug" video seen in the announcement video above. The library of content will encompass original videos produced by GoPro as well as videos shot in the wild by GoPro owners. Searchable categories in the app will include sports, athletes and adventure.
While watching a video, users will also be able to press a button to see what kind of GoPro gear was used to shoot it, and then buy that equipment through the app via the Microsoft online store.
"This marks the first time Microsoft has integrated the physical purchase of packaged goods into an Xbox platform app," said a GoPro representative on Xbox Wire. The "packaged goods" qualifier differentiates the GoPro Channel app from the existing Pizza Hut app, through which Xbox 360 owners can order pizza for delivery.
The GoPro Channel app is scheduled to be available on Xbox 360 this spring, and on Xbox One this summer.