clock menu more-arrow no yes mobile

Filed under:

Nintendo to consider mergers and acquisitions in business strategy

In the wake of a series of poor financial earnings, Nintendo president Satoru Iwata told the Nikkei Asian Review that the company is considering mergers and acquisitions as part of its future business strategy.

"We'll change the way we sell products, by managing customer information via the internet. We'll offer discounts to steady, regular customers. We'll cultivate emerging markets and launch new businesses in health and other areas," Iwata said. "We should abandon old assumptions about our businesses. We are considering [merges and acquisitions] as an option. For this reason, we'll step up share buybacks."

Iwata recently detailed the company's strategy to become profitable again, which included plans to expand its character licensing business, discounting games for loyal customers, venturing into the health market and working to make the Wii U GamePad a more important part of the gaming experience.