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What Microsoft says it can learn from Sony

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Sony's commitment to franchises and developers of "new things and creative things" is an attribute that Microsoft Studios corporate vice president Phil Spencer admires, according to a recent interview with OXM.

Spencer pointed to Heavy Rain and Beyond: Two Souls developer Quantic Dream as an example and praised the company's dedication to franchises that aren't necessarily blockbuster sellers.

"I think that long-term commitment to franchises is important, where it's easy to pull off the Band-Aid and move onto the next thing [if it doesn't sell]," Spencer said. "I respect their 'stick-to-it-iveness'.

"I'll say, they've done a nice job with PS4 [...] When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they're trying to do, staying true to a vision, I think they've done a nice job in how they defined the PS4."

As for Nintendo, Spencer considers the company's first-party content "an amazing asset."

"Their first party studios and IP can lead what they do as a company and the platforms are almost in service to the IP — not in a bad way. They have such iconic stories."