Ms. Pac-Man is joining the fight against breast cancer. For the month of October, Bandai Namco mobile games will offer an extra pink maze to its Pac-Man mobile games, costing $0.99. All proceeds go to the National Breast Cancer Foundation.
"Awareness and early diagnosis are critical in the fight against breast cancer," said James Kucera, head of mobile at Bandai Namco.
The Ms. Pac-Man Pink Ribbon Campaign will include special themes and ribbons and the extra maze on the likes of Pac-Man, Ms. Pac-Man, and Pac-Man Lite on iOS and Ms. Pac-Man and Pac-Man + Tournaments on Android.
"While video games often bring amusement and joy to our lives, this is a chance to bring hope as well," said senior producer Ben Acevedo. "Breast cancer has directly affected my immediate family and it's a fantastic opportunity for gamers and the industry to get involved."