The video above tells a story of unrequited prepubescent love. In an effort to impress the girl he likes — an older woman who appears to be a friend of his siblings — one kid drags his mom to the video game store to get his very own amiibo. He settles on Mario, and hilarity ensues.
The following training montage paints a pretty clear depiction of how players can use these little figures. Placing them on the Wii U GamePad allows you to use them in-game, and frequent use allows you to level them up. But does he get the girl? Watch until the end to find out.
Amiibo figures will cost $12.99 and launch alongside Super Smash Bros. on Nov. 21. Amiibo functionality will also be available for Mario Kart 8, and Nintendo announced earlier this week that Hyrule Warriors would get amiibo support eventually as well. The video above also ends with logos for several other games that may be getting amiibo functionality, including Yoshi's Woolly World, Captain Toad: Treasure Tracker and Mario Party 10.