Gaming-centric cable network G4 is being pulled for good, following a decision from NBCUniversal, IGN reports.
Cable providers still carrying the channel were sent a statement from NBCUniversal announcing the network will come to an end on Nov. 30. This follows earlier plans to rebrand G4 as the Esquire network, before it was launched on Style.
NBCUniversal continued to air G4 while ceasing all further investment in the network, allowing only re-runs of television series' Lost, X-Play and Ninja Warrior, along with occasional films.
As was previously reported, NBCUniversal ended up choosing Style as the network to replace because the company has three other existing cable channels that already cater to the female demographic: Bravo, E! and Oxygen. In addition, Style's current viewership is higher than that of G4 — 74 million households for the former, compared to 62 million for the latter — which will give the Esquire Network a better starting position when it launches Sept. 23.
"Style presents brand overlap within our portfolio. Esquire Network, on the other hand, offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace," said Bonnie Hammer, chairman of the NBCUniversal Cable Entertainment Group, at the time.
G4 had its debut in 2002 and quickly became known for its original games-related programming, including Attack of the Show!