Customers have used Wal-Mart's price-matching promotional in order to purchase $400 PlayStation 4 consoles for a fraction of the retail price using third-party sellers on Amazon.com, CNBC reports.
Earlier this month, the retailer announced it would begin a price-match promotion with select online retailers including Amazon; However, the website allows any Amazon user with a registered selling account to create authentic-looking sales pages.
As a result, a number of Wal-Mart customers have posted images to Twitter and Reddit showing receipts confirming Wal-Mart accepted fake Amazon listings.
"LMAO Amazon and Walmart jig just got ps4 for $97," reads a tweet from Twitter user Tahaa8, alongside an image of a receipt.
"We're committed to providing low prices every day, on everything," reads Wal-Mart's online price match policy. "So if you find a current lower online price from an online retailer on an identical, in-stock product, tell us and we'll match it."
Polygon has reached out to both Amazon and Wal-Mart for further information and will update as it comes. For some legitimate deals, check out Wal-Mart's Black Friday deals right over here.
Update: The jig is up, Walmart has put a stop to the scam.