Mattel and publisher Random House have pulled the Barbie I Can Be a Computer Engineer book from online sales following a sea of negative reviews and accusations that it was sexist and misogynistic.
In the book, Barbie is happily working on an idea for a game when she points out to her friend Skipper that she can't actually make the game, she's just creating design ideas.
"I'll need Steven and Brian's help to turn it into a real game," she tells Skipper. The story sparked indignation among a growing crowd of people who saw the story taking the wind out of the sails of future potential game developers.
Mattel took to their Barbie Facebook page earlier this week to apologize for the message in the book, which was written in 2010.
"The Barbie I Can Be A Computer Engineer book was published in 2010," according to the post by "Barbie." "Since that time we have reworked our Barbie books. The portrayal of Barbie in this specific story doesn't reflect the Brand's vision for what Barbie stands for. We believe girls should be empowered to understand that anything is possible and believe they live in a world without limits. We apologize that this book didn't reflect that belief. All Barbie titles moving forward will be written to inspire girl's imaginations and portray an empowered Barbie character."