For the first time in a long time, Microsoft's Xbox One beat Sony's PlayStation 4 in monthly sales in the United States, according to data from Microsoft and the NPD Group.
November set a new record for sales of Xbox One, Microsoft said in a statement, and was the best-selling console in the U.S. and U.K. for the month.
"Response to the holiday lineup of games on Xbox One was incredible, with Xbox One fans buying more games in November in the U.S. than any other gen eight platform and enjoying over 357 million hours of gameplay globally," Mike Nichols, corporate vice president of Xbox marketing said in a statement. "In fact, more fans logged into Xbox Live across Xbox One and Xbox 360, and enjoyed more entertainment, than any other month in the history of Xbox."
Sony's PS4 has been the consistent sales winner in the U.S. since January. But Microsoft made aggressive pricing moves last month, when the holiday shopping season kicks off in earnest, temporarily dropping the system to as low as $349. Some Black Friday deals saw the system go for just $329, with extras thrown in.
Microsoft also had three bundles for sale during the month, which contained Xbox One consoles with Call of Duty: Advanced Warfare, Sunset Overdrive or Assassin's Creed Unity packed in.
According to NPD estimates, the best-selling retail game of November was Activision's Call of Duty: Advanced Warfare, followed by Rockstar Games' Grand Theft Auto 5 and Nintendo's new Super Smash Bros.
Nintendo said in a statement that Wii U sales were up 10 percent year-over-year and that "the week of Nov. 23 was the biggest single week of Wii U hardware sales since the system launched in November 2012." Nintendo says it sold more than 710,000 copies of Super Smash Bros. for Wii U in the U.S. since the fighting game's launch.
Sales of Nintendo's new amiibo figures are about equal to sales of Super Smash Bros. for Wii U, the company said. Link, Mario and Pikachu (in that order) have been the best-selling figures to date, Nintendo says.