Finnish Angry Birds developer Rovio Entertainment offered the International Basketball Federation (FIBA) in-game ads if the team was selected as a wild card for the 2014 Basketball World Cup.
According to a recent press release from Rovio, the company "agreed to provide advertising inventory in its ground-breaking mobile entertainment platform" to both the team and the International Basketball Federation's 2014 FIBA World Cup if the Finnish "Wolfpack" was selected.
"We at Rovio understand the challenging role of the underdog," said Rovio's Peter Vesterbacka. "We have closely followed the Wolfpack's performance in the past few years and are fans of the team ourselves. We are happy to be able to support the team's bid and hope that this partnership shows FIBA how small players can achieve great things."
Antti Zitting, the president of the Finnish Basketball Association, explained how the partnership could be beneficial.
"As a small Northern country we cannot deliver the same type of TV audience as some other nations."
"We are fully aware that despite our strong athletic results and fan support, we need to think creatively about how we can truly show our strength to FIBA and the basketball world," Zitting said. "As a small Northern country we cannot deliver the same type of TV audience as some other nations, but thanks to Angry Birds, we can offer an engagement platform that no other country can match."
The first FIBA Basketball World Cup will be held in Spain Aug. 30 to Sept. 14, 2014. Last Saturday, after teams qualified through a tournament, FIBA's Central Board chose four wild card teams. Finland made the cut.
"The fourth, Finland, impressed at EuroBasket 2013 by beating four teams from the top 15 in FIBA's Ranking Men as they finished ninth in Slovenia," said FIBA Secretary General Patrick Baumann. "The Finns are enjoying massive support with their fans traveling in big numbers to their games.
"The current growth of Finnish basketball is the result of a solid long-term strategy being executed by the Finnish Basketball Association and still has a lot of potential for development."
For analysis of the decision, you can read an article on SB Nation, Polygon's sister site, that examines why Finland beat out other teams like China, Germany and Russia.