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Razer says more than 10K developers want to create apps for its Nabu SmartBand

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Following the first 24 hours of its open enrollment, more than 10,000 developers registered to create content for the Razer Nabu SmartBand, Razer announced today.

The Nabu was unveiled at this year's CES. The wearable device enables gaming applications, such as motion sensing and multiplayer, smart phone notifications and third-party application support. The Nabu also gamifies everyday activities by offering points and achievements for activities such as going to bed early, checking into new stores or working out.

Developers can purchase the Nabu, which is expected to ship soon, for $49. Applications for development are still open on Razer's website; once approved, developers gain access to the SmartBand's SDK and Developer's Portal for discussion with peers.

According to Razer co-founder, CEO and creative director, Min-Liang Tan, the developer response to the Nabu "more than validates" the company's decision to make wearable products a long-term focus.

"This outpouring of support is even more gratifying, considering it comes on the heels of launching a project we´ve been researching for the past three-and-a-half years," Tan said. "With all the applications pouring in, we can't wait to see just how developers will take advantage of the open platform of the Nabu to enrich user experiences."

For more on the Nabu, check out our interview from CES 2014 with Razer's general manager of Europe, Marco Chillon.