Atari is partnering with gambling and lottery game developer Pariplay to bring the former's classic video game brands to real-money gambling formats, the companies announced.
Atari's game brands — including Asteroids, Centipede, Missile Command, Pong and Tempest — will be brought to Pariplay's iLottery and iGaming platforms as well as its mobile and social online formats. Atari-branded lottery games will also be distributed through Pariplay's network to third-parties who will use these games on their websites.
"Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands," Pariplay CEO Gili Lisani said in a press statement. "We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways."
"Pariplay's expertise in the real money gambling category coupled with their solid back-end architecture makes them an ideal partner," added Fred Chesnais, CEO of Atari. "This initiative, coupled with our recent FlowPlay social casino announcement, supports our broader vision to expand Atari's legacy properties outside of the gaming field."
Last year, Pariplay was acquired by Majesco Entertainment. The division has since been put at the forefront of the company's venture into online casino games and real-money gambling fronts.