Supercell, the makers of Clash of Clans, is staging an inaugural "World Championship of Coding" that will challenge contestants to create an artificial intelligence to drive a virtual race car.
It's called the Hello World Open, and it will be shown live, for those who want to watch these coding teams' bots race one another. Registration for the competition ends on Monday; after that, three regionals will be staged in early May, and on June 5, six finalists will be flown to Supercell's home of Helsinki, Finland, to duke it out.
A news release from Supercell anticipates 10,000 teams participating in the three regional rounds; so far about 870 have registered. The Americas make up one competition region; Europe and Africa another, and then Asia, the Middle East and Australia the third.
After being whittled down to the final six, they will vie for a prize pool worth more than $13,000.
For more information, and a list of competitors and what language they're coding, see the official site.