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Nintendo is more than a video game company, Iwata says

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Nintendo "is a company that can do whatever it wants," company president Satoru Iwata said in an interview, elaborating further on the "quality of life" platform vision he set for Nintendo back in March.

To Diamond.jp (via CVG) Iwata said he intends to change the perception of Nintendo as solely a video game maker, but acknowledged that the perception exists in part because so many Nintendo employees approach their work that way.

Still, invoking his late predecessor Hiroshi Yamauchi, Iwata said that while Nintendo is innately "an entertainment company and should never be anything else," Yamauchi "didn't necessarily think 'entertainment equals video games.'"

Entertainment, Iwata said, "is there to improve people's quality of life. ... At the start of this year, I finally figured that the concept of 'improving people's quality of life with fun,' with emphasis on the 'fun,' would be perfect for Nintendo."

Iwata's remarks didn't specify the other types of products Nintendo would explore or offer. In March, when he first mentioned the "QOL" platform — a 10-year initiative -—it proposed the benefit of promoting overall health-consciousness. Nintendo already has a successful line of exergaming, but has not said if this would be an extension of the Wii Fit series, something that incorporates it, or goes in a different direction altogether.