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Dogecoin, NASCAR's strangest hood sponsor, will appear in its official video game

Owen S. Good is a longtime veteran of video games writing, well known for his coverage of sports and racing games.

Dogecoin, the Bitcoin spinoff currency based on the Internet meme of the same name, has had a good run on the hood of Josh Wise's ride in NASCAR. Now it's coming to video games.

Wise, who ran without a hood sponsor until a Reddit campaign raised $55,000 to put Dogecoin all over his car, placed 20th with it at the Aaron's 499 in Talladega on May 4. He and Dogecoin returned last night — this time in a Chevrolet — for the NASCAR Sprint All-Star Race at Charlotte, where he finished 15th. Wise got into the field as the lone fan-voted entrant, which is appropriate given his record of success with Internet campaigns.

Despite the fact Dogecoin was supposed to be a one-shot sponsorship, the Dogecoin livery — designed by Redditors — will be added to NASCAR '14 in an upcoming DLC pack, Eutechnyx confirmed to CNN. "We love to see more technology-oriented partners getting involved in NASCAR," said Ed Martin, executive vice president of Eutechnyx. "I think it will bring NASCAR to the attention of a lot of people that haven't been exposed before."

Martin made the comment to CNN before the Talladega race; Eutechnyx's official NASCAR '14 Twitter said on Friday that the studio is "waiting on a confirmation" before adding it in.

NASCAR '14, the third stock-car race simulation made by Eutechnyx, launched in February on PlayStation 3 and Xbox 360, skipping next-generation consoles because of the production costs and smaller installation base.

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