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GameStop simplifies its digital PC gaming service, offers discounts

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Samit Sarkar (he/him) is Polygon’s deputy managing editor. He has more than 15 years of experience covering video games, movies, television, and technology.

GameStop relaunched its digital distribution service for PC games today, offering a streamlined process for customers in the U.S. to buy full downloads of PC games in GameStop stores or on the retailer's website.

In the past, GameStop customers had to install the GameStop app on their computer and use it to manage their library of purchases. Starting today, they can provide their email address when they make a purchase, and they'll receive an email with a download code and instructions on how to redeem it through services such as Valve's Steam, Electronic Arts' Origin and Ubisoft's Uplay. The GameStop app will still work with previously purchased games, but from this point forward, it will just function as a library manager.

"Until now, our digital download process had multiple steps. After receiving customer feedback over the past year, we've made improvements to simplify our digital PC game purchase and download process. Our enhancements simplify the process and offer customers a streamlined experience," said Alan Walters, GameStop's director of merchandising, in a press release today.

GameStop marked the relaunch of its digital distribution service with a variety of special offers. From today through June 2, discounts of up to 85 percent are available on games from publishers such as EA, Activision, 2K Games, Capcom, and Square Enix. GameStop currently sells more than 1,200 downloadable titles across Mac and Windows PC. 

The retailer is also offering a 30 percent bonus on trade-ins for all PC digital products, including Steam Wallet cards and Origin cards. And PowerUp Rewards Pro members can take advantage of an additional 40 percent credit on in-store trade-ins of any games or accessories toward the purchase of full-game downloads, Steam Wallet cards and Origin cards.

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