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Alienware Steam Machine will be the 'least profitable system we ever sell'

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The SteamOS gaming PC from third-party Steam Machine manufacturer Alienware will see the least returns for any machine it offers on the market, Frank Azor, general manager of Dell Inc.'s Alienware game-PC division, told The Wall Street Journal.

"It's going to be very challenging," Azor said. "This will absolutely be the least profitable system we ever sell."

Alienware shared in January that its machine would be priced competitively with the PlayStation 4 and Xbox One. The company said at the time that it is still working on the hardware design and iteration process, though it is expected to ship with an Intel CPU and Nvidia-powered graphics, along with Valve's Steam Controller. Memory and storage were still to be determined, but is thought not to be expected to compete spec- or price-wise with the X51 desktop, which starts at $699.

Alienware is aiming to release its SteamOS gaming PC in September, a representative confirmed with Polygon earlier this year. The manufacturer was revealed as one of Valve's Steam Machine partners at CES 2014, along with CyberPowerPC, Next, Zotac and more. For more on the Steam Machines, be sure to check out our coverage from CES 2014.