Former Sony exec Jack Tretton joins board of AI firm Genotaur

Ex-Sony executive Jack Tretton is now a member of the advisory board for Genotaur, a San Diego-based artificial intelligence startup, the latter company announced today.

"Genotaur has an incredibly impressive array of resources and expertise that will greatly enhance the way consumers interact with technology. I look forward to sharing my passion for bringing interactive entertainment and cutting edge technology products to market with the team," said Tretton (above right) in a press release today.

Tretton's tenure at Sony began in 1995, and ran until he and the company mutually agreed to part ways at the end of March 2014. He most recently served as the president and CEO of Sony Computer Entertainment America, a position he held from 2006 until his departure. During Tretton's tenure, Sony launched all of its PlayStation systems, from the original PlayStation in 1995 through the PlayStation 4 last November. Tretton's new position at Genotaur is his first advisory role since leaving Sony.

"Jack's experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur," said Tony Simpson, Genotaur's president and CEO. "We are fortunate to have an executive of Jack's knowledge and experience base on our team."

Genotaur, which was founded in 2013, is focused on developing "new forms of intelligent interactive interfaces between humans and computers," according to the company. Genotaur plans to license its technology for use in fields such as gaming, robotics and early childhood education.