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Aaron Paul is turning on Xboxes with this TV advertisement

Owen S. Good is a longtime veteran of video games writing, well known for his coverage of sports and racing games.

Having trouble getting your Xbox on when you say "Xbox, on"? Maybe Aaron Paul can help.

His new ad for the console (above), in which the Breaking Bad (and Need For Speed film) star speaks the command, appears to be turning on consoles attached to the TV. Yeah, science!

The Onion A.V. Club reports a series of tweets from users saying Paul's voice activated their Xbox One. Another tech blogger, according to the BBC, says the sudden activation also caused his television to switch off.

He's also done an ad in which he says "Xbox, go to Titanfall." No word yet if that's causing massive problems for those who own the game.

When the Xbox One is in standby mode, the Kinect 2.0 sensor is always listening, precisely because of the "Xbox on," functionality. The Natural Resources Defense Council has criticized Microsoft (as well as Sony and Nintendo) for the power consumption used in their next-gen consoles' standby modes.

Of course, Kinect can be dis-kinected, just by unplugging it. And this may be less of a problem now that Microsoft is shipping Xbox Ones that don't include the all-hearing sensor.