Former EA VP Aaron Loeb joins free-to-play mobile company Kabam

Former vice president and group general manager of Generation Studios at EA Mobile Aaron Loeb has joined free-to-play and mobile-focused company Kabam as senior vice president of its North American Studios, the company announced today.

Prior to his time at EA, where he oversaw development on mobile titles including The Simpsons: Tapped Out and Monopoly Slots, Loeb served as CEO of game development at Brain Quest series developer Planet Moon Studios.

In his new role at Kabam, Loeb will work with the San Francisco and Vancouver studios, as well as oversee work on localizations and games developed in collaboration with Hollywood studios. The latter include titles based on film properties including The Hobbit, Fast and Furious 6 and The Hunger Games.

"Aaron Loeb is a triple-A talent who will push our first-party games to new heights," Kabam CEO and co-founder Kevin Chou said in a press statement. "He is a pillar in the games world who helped build the robust and growing industry as we know it today."

"Kabam makes incredibly compelling free-to-play games that measure audience engagement not in days, but in years," Loeb added. "I'm excited to help expand that portfolio and define the next generation of gaming for the company, the industry and players around the world."