Ouya launched a limited deal today, the All-Access Pass, which gives customers 12 months' worth of access to almost all games on the platform for $59.99.
According to its listing on the Ouya Shop, the All-Access Pass covers more than 800 Ouya games and represents a value over $2,000. The pass is not an annual subscription — the $59.99 price is a nonrefundable one-time payment. Once a customer buys it and redeems the code, relevant content in the Shop will show up at the price of $0.00.
Ouya notes that the offer applies only to purchases under $30 of items such as full-game unlocks and add-on content; the pass does not cover "in-game purchases that enhance gameplay" or content that can be bought more than once, such as power-ups or extra lives. And Ouya reserves the right to disqualify any game or customer that the company feels "is abusing the system during the duration of this program."
In addition, the Ouya Shop page for the All-Access Pass refers to it as being available for a limited time and in a limited quantity. In an email to Ouya developers that was obtained by Gamasutra, Ouya called the All-Access Pass a "new program we're about to test" and said the offer's availability would be a "very limited test." The company also told developers that there will be "no change" to the way they get paid; if an All-Access customer "buys" a free game, the developer will still receive its standard revenue from Ouya — 70 percent of the game's full cost.
We've reached out to Ouya for more details on the All-Access Pass, and will update this article with any information we receive. For more on the Android-based micro-console, check out our interview with Ouya CEO Julie Uhrman from E3 2014.
Update: Reached for comment, an Ouya representative sent the following statement to Polygon: "Ouya All-Access is a pilot subscription program we're offering to new and existing Ouya users for a limited time only. For the price of one console game, players receive access to the entire Ouya catalog of more than 800 titles, for a full year. It's just one of many things we're exploring to give players the best value, and developers the best visibility. Results of this test will dictate if/how we proceed with an official subscription program."