Video games featuring Hatsune Miku have sold over 2.5 million copies in Japan, according to Sega. But who is Hatsune Miku? We took the time last month to create a video explaining the Miku phenomenon. It's posted above.
Miku's popularity is gradually taking root in American pop culture. In the past few years, fans have petitioned Sega to bring various Miku games to the states. In March of this year, Sega released Hatsune Miku: Project Diva F on PS3 and PlayStation Vita; a sequel is scheduled for release in the United States later this year.
Today, Sega announced Hatsune Miku will make her first Western appearance on Nintendo's 3DS in 2015 in Hatsune Miku: Project MIRAI Remix. "Hatsune Miku's popularity in the West keeps growing, and we are proud to support such an amazing franchise with our games," said John Cheng, president and COO, Sega of America.
Even beyond Miku, Vocaloids are becoming increasingly popular stateside, like the use of Vocaloid AVANNA in Porter Robinson's single "Sad Machine" — posted below. Sega is in a partnership with Crypton, the creators of Miku, to release video games, but the character is part of a creative cultural movement that empowers fans to become participants and artists.