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Nintendo has officially adopted the Luigi Death Stare

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No one is immune to the lure of the Luigi Death Stare, it seems, as Mario Kart 8's latest Japanese commercial capitalizes on the meme in a rather dramatic way.

We're pretty sure the chorus chanting in the background is warbling some wordless version of ballad "Danny Boy" or the inspirational tune "You Raise Me Up," which makes complete sense in advertising the latest Mario-themed kart racer. You've got your gliders, your shells knocking people into the air, the feeling of mounting despair as your race progress is ground a halt and Luigi's cold, dead eyes punctuate your failure with a glare that could curdle milk.

Luigi's Death Stare is everywhere. All of YouTube and the dedicated Mario Kart TV clip-sharing channel, fan conventions (this cosplay is pretty amazing) and Tumblr. If you're brave enough to want to face down the ornery green-clad plumber yourself, grab Mario Kart 8 for Wii U — but not before checking out our review, of course.