Ouya is teaming up with China's largest seller of smartphones, opening a gateway into Chinese homes for the maker of the Android console.
Reuters reported this week that Ouya and Xiaomi reached a partnership that will likely result in a dedicated channel on Xiaomi's home products, which include set-top boxes called MiBox and MiTV.
Ouya CEO Julie Uhrman said details of the arrangement still are pending, but she called the partnership a potential "turning point ... in bringing great content and developers to gamers and into a region that they have never had access to before."
She said Xiaomi will probably commit to marketing the games, and revenue from their sales will be shared by Ouya, Xiaomi and developers.
Ouya was funded with a very successful Kickstarter in 2012 but its domestic performance has been disappointing so far. Most recently, it began offering a limited-time "All-Access Pass" that made some 800 games in Ouya's online catalog free for a one-time payment of $59.99. Earlier this year, Ouya began offering its software for devices other than its console, teaming up with Mad Catz to stream games on its MOJO console.