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Potato salad drew more people to Kickstarter than Reading Rainbow or Double Fine

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The Potato Salad Kickstarter campaign — a fundraiser where an Ohio man named Zack Brown tried to raise $10 to make a potato salad and instead raised more than $55,000 — is the fourth most-viewed page in Kickstarter history.


The crowd-funding platform today released figures about the project, which raised $55,492 from 6,911 backers. In terms of page views, the Potato Salad campaign was behind the Ouya game console, Pebble watch and the Veronica Mars movie. The page was viewed more times than the Double Fine Adventure game, Project Eternity, Penny Arcade, Reading Rainbow, Mighty No. 9 and Oculus Rift.

Despite cracking the top 10 in terms of page views, the project received far fewer pledges than anything else on the list. The Ouya, for example, raised $8,596,474 of a $950,000 goal. Star Citizen, a game by Cloud Imperium Games Corporation, raised more than $2 million and did not even make it into the top 10 list.

The vast majority of Potato Salad backers were from the U.S., and people from 74 countries in total backed the project. Kickstarter has more details of the backers on its website, including a breakdown of backer states and the ratio of first-time backers to repeat backers.

Brown said earlier that he plans on using the excess funds to help Columbus-area nonprofits end hunger and homelessness.