It can be hard to wade through the comments of any news story, and the comments on YouTube have a particular reputation for arguments and often aggressive language. Felix Kjellberg, otherwise known as PewDiePie, the most popular YouTube personality on the service with 30 million subscribers, has decided to shut off comments completely.
The decision, he stated, is final.
"I go to the comments and it’s mostly spam, and people self-advertising, it’s people who are trying to provoke, and people replying to all these, just all this stuff to me, it doesn’t mean anything," he said in a recent video. "I don’t care about it. I don’t want to see it. I just don’t care."
The quality of comments isn't a new issue with Kjellberg.
"It’s been bothering me for so long now, I’ve been trying to find solutions to it, I’ve been hoping it would get better, I was hoping YouTube would try to figure a way out, but it doesn’t seem like it, and I’m just sick of it," he said. "So I’m going to turn the comments off forever, they’re not coming back this time around."
He stressed that he's still interested in interactions with his viewers, which he frequently refers to as "bros," but Twitter and Reddit may be a better way for that communication to take place.
"I wouldn’t say we lose something, I would say we’re taking the next step in the right direction. This has been going on for too long, the comments being shit," he said.