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Jeff Goldblum stars in greatest lightbulb ad of all time

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There's a piece of brilliantly bizarre viral marketing going around today, starring Jeff Goldblum as "Terry Quattro," a swanky celebrity shilling GE lightbulbs.

Posted yesterday, the ad is for GE Link lightbulbs, which last a long time and have all sorts of other features, as shown by Goldblum as he poses with models, paints portraits of himself, and plays the piano while lounging in a hot tub. It's a wildly entertaining piece of... internet fiction? Viral advertising? Nerd-pandering performance art?

Whatever it is, it was directed by Tim Heidecker and Eric Wareheim, of Tim and Eric Awesome Show, Great Job! fame. If you've ever clicked on, say, a techno remix of Goldblum's famous laugh from the same movie, you'll probably enjoy what Tim, Eric and Goldblum have cooked up here.