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Microsoft clarifies its rules for content creators on YouTube and Twitch

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Microsoft is offering clarification of its rules for streamers using Xbox game content on services including YouTube and Twitch, with a company statement posted to Major Nelson's blog.

In the wake of new Game Content Usage Rules introduced last week, Microsoft has clarified the update was primarily to "bring the policy in line with current community usage." The newly introduced rules allows fans who are participating in partner programs to earn revenue for ads.

Microsoft has said using the name of an Xbox game in the title of a video is largely allowed, except for in cases when it can be confused as a Microsoft-produced or official video.

"Items that make referential use of our titles are fine, for example, 'Let's Play Forza Motorsport 5' or 'Tips and Strategies for Halo 5'. Using the Game title to tag your Item on social media is fine.

"But we may object to 'Halo: Covenant Strike', for example, if it could be confused as something Microsoft produced or licensed, or if it could be mistaken as an official part of the Game. We just want to make sure consumers don't get confused.

"Rest assured, we have not seen rampant abuse of this and we're not actively seeking violations on YouTube and Twitch. We love that you're passionate about our games and we want you to create great works. This is a small way for us to protect against abuse. Sorry if there was any confusion."