Last November, the CEO of Grand Theft Auto publisher Take-Two Interactive got to tinker with some new "immersive" technology from Microsoft that was "pretty extraordinary," he told Bloomberg TV at the time.
Today, Microsoft unveiled the HoloLens, an augmented reality hologram headset that seems to fit the bill.
Microsoft has been working on its hologram tech for several years now. The HoloLens is an untethered headset that allows users to see and hear holograms around them — a description that adds some perspective to Strauss Zelnick's original comments.
"The demo that I had was at Microsoft's headquarters in a room given over to this [equipment], and you had an immersive headset on, and there are characters that appear to be real, and you're interacting with the characters and they're not real, and it's pretty extraordinary," Zelnick previously told Bloomberg.
Demonstrations of the HoloLens featured playing around with games such as Minecraft or interacting with virtual objects in the real world.
For all the news from today's Windows 10 event, check out our StoryStream.