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Nintendo's new YouTube scheme lets fans profit from video creations

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Nintendo has launched the beta version of a new affiliate program designed to share advertising revenue with YouTube users posting videos that feature copyrighted content, the company confirmed today.

The Nintendo Creators Program, which makes its official debut on May 27, will grant registered users 60 percent of the advertising revenue for videos containing Nintendo IP. The company will offer slightly more to channels fully dedicated to Nintendo content, offering up to 70 percent in ad revenue instead.

Payments for the scheme will be made two months after monthly viewing numbers are counted and will be paid via PayPal.

This is a long time coming. Back in 2013, Nintendo asserted it was entitled to ad revenue on user-generated YouTube videos that use Nintendo content "such as images or audio of a certain length." YouTube users who received Content ID match claims, which notified them that they were using copyrighted material, could keep their videos live by adding Nintendo advertisements to their videos. Proceeds from those vides were initially split between Nintendo and YouTube, but not the video's creator.

Nintendo has since told Polygon that its previous program will continue, and the new affiliate program will supplement it.

"Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances," a representative from the company told Polygon last year. "Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo. In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator."