For the impending launch of Chinese free-to-play shooter Call of Duty Online, Activision and Tencent have recruited Captain America himself, Chris Evans, to help promote the game. Like the Call of Duty franchise's other television ad spots, the Call of Duty Online commercial is a live-action, explosive, celebrity-endorsed spectacle.
Evans, also star of Intel's Kinect advergame Discovered, pops in to help a few Chinese Call of Duty fans take down some helicopters, zombies and a giant monster. The commercial blends the violent live-action fun of the series' Western spots while also touching on the enjoyable awkwardness of a Hollywood actor picking up a check in an overseas ad. There's even a bit of Call of Duty Online gameplay thrown in, so you know what the online-only shooter looks like.
Activision has relied on celebrity-filled TV spots for its Call of Duty games for the past few years, recruiting the likes of Jimmy Kimmell, Jonah Hill, Megan Fox, Kobe Bryant, Robert Downey Jr. and others for live-action ads.
For more on Call of Duty Online, read Polygon's story about Activision's efforts to bring the modern military shooter franchise to the Chinese audience.