Simple ideas are best, as this poster for Ant-Man, released today, demonstrates. Marvel's Ant-Man, starring Paul Rudd, is due to arrive in theaters on July 17. As you can probably tell, the superhero is able to decrease his own size.
The Ant-Man Twitter account posted the image earlier today. This is obviously a big marketing uptick week for the summer movie, with a TV trailer expected tonight, and an Entertainment Weekly cover.